Obsessed with
making it real.

Jonglee.

I'm a designer based in Seoul who works across brand identity, key visual, space, and production. From the image that defines a campaign, to the space that holds a brand, to the object that carries it home.

시각적 언어를 설계하고, 그것이 현장에서 살아있도록 만드는 디자이너입니다. 단순히 보기 좋은 디자인이 아닌, 브랜드의 본질을 담아 소비자와 접점을 만드는 것이 제가 추구하는 방향입니다.

The Work.

Brands are moving faster than ever — campaign cycles are shorter, consumer attention is harder to hold, and the touchpoints keep multiplying. I work with that pace. Reading the cultural moment, finding the visual language that fits each brand, and pushing the work until it actually resonates with people.

Every project begins with a question: what does this brand need to feel like — and where does it need to live? The answer shapes everything that follows. From key visual and identity, to space and object, to production and delivery. I follow the work all the way through.

빠르게 변화하는 시장 속에서 각 브랜드에 맞는 언어를 찾고, 소비자가 공감하는 순간을 만드는 것. 기획에서 시작해 현장에 닿을 때까지, 처음부터 끝까지 함께합니다.